Individuals didn't have any additional room on their cards.This resulted in monthly billings dramatically falling off a cliff.This meant that we didn't have traditional goodwill or free traffic organically that had been built up year after year.So when we could not advertise at high levels any longer we could no longer replace the clients we had. True was around four hundred and fifty employees when the recession hit and we were very reluctant to let any of them go. In the online dating space that really means you need to cut your staff by the same amount which we just were not willing to do. It really was one of the key mistakes at True since the beginning. We spent money and had staff focusing on psychological testing, and continuous site improvements, better matching algorithms etc.All Paid users can message and post and they also have added benefits.
Members only see intersection of what they are looking for and what other members are looking for. Free messaging and status posting for undergraduates (5 messages/day limit).
Update Star has been tested to meet all of the technical requirements to be compatible with Windows 10, 8.1, Windows 8, Windows 7, Windows Vista, Windows Server 2003, 2008, and Windows XP, 32 bit and 64 bit editions.
Simply double-click the downloaded file to install it.
It took longer than that to unravel, but it seemed just as quickly as we had risen, we had fallen back to nothing. Much of what happened at True was external, but internally we had done nothing to protect ourselves in case we hit a speed bump.
We were moving at full throttle with full confidence in ourselves, our technology and our plan. The success of our marketing and site had hidden other problems that existed within our business model. We charged individuals an average of a month for our services.